Sydney Harbour

# This is Muse

Born in Sydney.
Built for the world.

AI storytelling studio. We craft brand narratives that connect deeply and spread fast.

AI
LIVE • 3D STYLISED SYDNEY DIORAMA • INFINITE LOOP

We build brand worlds with AI — stories that pull people in and don't let go.

Purpose. Innovation. Collaboration. Ethical AI. Bold Creativity.

Selected Work

Crypto.com

Global-scale brand storytelling for one of crypto's biggest names. Bold, fast, built for a world that moves at blockchain speed.

BingX

Sharp creative strategy for a rising global trading platform. Stories that cut through noise and build real trust.

Services

01. Strategy

Narrative vision. Brand architecture. Audience insight.

02. Identity

Generative visuals. AI voice. Dynamic brand systems.

03. Experience

Immersive worlds. Interactive narrative. Spatial story.

04. Production

AI video. Photorealistic imagery. Voice & music.

05. Launch

AI campaigns. Viral deployment. Global reach.

Team

Jacob Pang Cofounder & AI Creative Lead

Sydney-based creative. Award-winning agency pedigree. Clients from Crypto.com to MGM Grand.

Michael J Penick Cofounder & Marketing Lead

Houston-based. Deep marketing roots with some of the biggest global brands in the US.

Our mission

Inspire through AI. Make a positive impact.

Let's build something.

Sydney HQ • [email protected] • +61 2 8880 1234

Start a story →

Launching 2026 • Sydney, Australia